You asked for it and we delivered – the next generation of performance marketing portals is here! Hitpath has redesigned the front and back end of your partner login for publishers and advertisers to bring you a faster, more efficient, user intuitive, and mobile responsive
HitPath is excited to hit the show circuit again, especially as things are getting back to normal. Let’s meet to discuss your tracking and attribution needs! HitPath is exhibiting at Affiliate Grand Slam at the Dubai Expo on March 25 & 26th – meet with
This holiday season, we know your teams are busy – HitPath is here to help optimize your holiday traffic with two new features! Now announcing Promoted Campaigns and our new Shopify pixel integration! Promoted Campaigns lets you put together a custom selection of your hottest
Starting next weekend, HitPath will be exhibiting and attending three events in Las Vegas – be sure to catch up with Warren, Sam, and Ava at one of these events: We’ll be attending MailCon on Sunday, January 26th. MailCon is the conference for Email Marketing and
Over the next week, HitPath will be exhibiting and attending three events in New York City – be sure to catch up with Warren and Fabi at one of these events: We’ll be attending MailCon on Saturday, August 10th. MailCon is the conference for Email Marketing
From Adam Weiss on Marketing Land The holidays are just around the corner and will be in full force before we know it. Adam Weiss outlines key strategies to help you prepare and get your affiliate marketing on track this season. With the holidays fast approaching,
Every July, thousands of people make an annual trek to their favorite summer destination. No, not Florida with its beaches, palm trees, and Mickey Mouse, but New York – concrete jungle where dreams are made of – and home of Affiliate Summit East. Affiliate Summit
Originally posted by Digital Law Group The president appears to be making good on his promise to cut government regulations, as the Federal Trade Commission is the latest body to get “Trumped.” Maureen Ohlhausen of the FTC, a critic of government regulation, has been appointed
HitPath will be attending Affiliate Summit West 2017 at the Paris Las Vegas, January 15-17, 2017. Don’t forget to pick up the limited-edition HitPath Las Vegas t-shirt! Come by Meet Market Table E21 on Sunday afternoon to meet the HitPath team to discuss your
We here at HitPath know and love data – and we are excited to announce that we have made major updates to our Reporting API to allow both you and your affiliates to easily and more efficiently access the data you need to manage and
Love getting up-to-the-minute insight on campaign performance? Now HitPath makes it easier than ever with our new extension for Google Chrome. The HitPath extension places an app shortcut on your Google menu bar, so you can simply click for instant access to your offers’ overall
Earlier this month, the HitPath Masters Conference took place at the historic Royal Sonesta Hotel in New Orleans, Louisiana. The annual event is an opportunity for clients and prospects, industry leaders, and the HitPath team to learn from each other, swap ideas, discuss hot topics, network, and
Have you ever considered using technology for performance marketing? Were you confused about which one to use? If you make the wrong choice about the technology you use, then it could cause your performance marketing campaign to have unwanted results. If you want to
Last year, Cyber Monday made history. December 2, 2013 saw the largest online spend in U.S. history. This year, online shopping sales for Cyber Monday are projected to easily exceed last year’s total of nearly $2.3 billion dollars. With the flood gates swinging wide for
Last week we looked at the Eleven Commandments of Content Marketing. Included in that list, was the advice to ‘Speak Human’ and avoid overused buzzwords. I like that one. In honor of Rule #4, here are 25 of our most hated buzzwords and corporate phrases.
There has been a lot of talk about Content Marketing lately. What is it? And what are the benefits and the challenges of producing it? In an effort to really educate myself on this topic, I’ve looked at info across a variety of sources: blogs,
If you have ever found yourself at a party trying to answer the “where are you from?”, “where do you live?”, and “what do you do?”, you may know that the first two are no-brainers, but the third is not always as easy. HitPath answers
Performance Enhancing SubIDs If you are reading the HitPath blog right now, the odds are great that you have a high level understanding of affiliate marketing subIDs and how they work. In fact, it’s entirely possible that you invented the concept of subIDs for tracking,
Check out what a great time everyone had in New York at ASE 2014! FacebookLinkedinTwitteremail
See You at the HitPath Masters Conference! Andrew Davis, author of Brandscaping shares his excitement over the HitPath Masters Conference here! FacebookLinkedinTwitteremail
As my call with the tech support department of my ISP rolled over the one-hour mark last night, and I recounted my issue to a third support person, it became clear that there would not be a resolution. Recurring on a monthly basis, almost like
Over the past six months, I have been hearing a great deal of buzz in mainstream advertising circles about the switch from traditional media buying to programmatic. However, talk is cheap. It often takes years to bridge the gap between “the hot new thing” in
Today began the first day of Canada’s new Anti-Spam laws (CASL). While it has been ramping up for a few months, there has not been a huge amount of discussion about it; and considering the aggressive and serious nature of the CASL, I find that
When I was asked to write an introduction to our new blog, I thought it would take me ten minutes , tops… cut to me, 20 minutes later, staring at the blinking cursor – unsure where to start. It would probably be best to tell
We are at a stage in our industry, in our culture, in our existence as a society, where the collection of personal consumer data – once regarded as sacred – has become a simple expectation for participating in our high tech world. As consumers increasingly
Are You Part of the Solution? Or Part of the Problem? There has been an elephant in the room with the Digital Advertising Industry for some time now. Recently, the conversation around online traffic fraud has grown from a whisper to a shout – to
Performance Marketing gains considerable traction this year as a marketing channel. When marketing budgets shrink, Performance Marketing becomes an attractive choice for brands or marketers, due largely to its results-oriented pay model; posing the question, ”What is the real value of online performance marketing?” Forrester Research has
Having Traffic Is Half the Battle, HITPATH® CO-FOUNDER and CEO SAM PROKOP Tells us why SIZE DOES MATTER Knowing the device that originates your traffic is no longer optional, but essential, if you want to maintain proper conversions! We have moved into an age
