Blogs

The new Hitpath Partner Portal keeps getting better and better! Announcing the new Pixels screen that will allow your affiliates...

We are thrilled to welcome Shaun Hall as our new VP of Sales. As a long time industry insider and an absolute sales fanatic, Shaun brings his experience in affiliate marketing from both the publisher side as well as the advertiser/network side. He will no

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It’s Independence Day weekend in the United States of America, commemorating its 244th birthday. This year’s will be unlike any other however, with many fireworks celebrations canceled, many beaches closed, and people discouraged from the normal social gatherings we’re all accustomed to on the Fourth

At HitPath, we are always committed to providing our partners and clients with global, industry-best of breed support. Given the ever-changing situation surrounding COVID-19, we want to make sure you understand that we have a thorough business continuity plan. This plan leverages our cloud

By popular demand (and better late than never), ‘Twas Two Weeks Before Christmas by Warren Corpus (originally published by ADBUMb on December 8, 2004) Twas two weeks before Christmas, I’d just smashed my mouse Pissed off at my listing I found on Spamhaus. My emails

Originally from PACEDM The Times recently reported that influencer marketing fraud costs sponsors, on average, £1 billion each year. This waste is attributed to social creators with inauthentic audiences. Brands are pouring their marketing funds into influencer collaborations which are broadcast to bot accounts, rather

Hurricane Dorian is an unprecedented storm – the strongest in modern history. With Dorian threatening the Southeast U.S., the entire team at HitPath hopes that our clients in the affected areas will remain safe as they evacuate and perhaps prepare to run their businesses remotely.

originally published by Safia A. Anand on the Advertising Law Blog (www.olshanlaw.com) Following the enactment of the European Union’s General Data Protection Regulation (“GDPR”), which went into effect on May 25, 2018, California has signed the California Consumer Privacy Act of 2018 (CCPA) into law, which will

In this week’s episode, Shawn speaks with Warren Corpus of HitPath. Shawn wanted to learn more about the real Warren, so he asked him a variety of questions he figured Warren had not been asked in previous interviews. They discussed: Eating the “hottest ramen in

As we see the damage and devastation from the wildfires in California, we want our clients to know that we are here to support you. We are offering free Managed Services to those disrupted by the California wildfires – available immediately and until you have

Affiliates and Network owners alike are now able to keep an eye on the performance of their accounts without the need to log into their network or affiliate interfaces. Version 2.0, now available for both Firefox and Chrome, has been completely re-engineered and optimized for

As Hurricane Michael makes landfall, the entire team at HitPath hopes that our clients in the affected areas will remain safe as they evacuate and perhaps prepare to run their businesses remotely. We know first-hand, having evacuated for Katrina, the disruption that this will create

The landscape of digital marketing is ever changing. According to Statista, search engine optimization was the top traffic source at 69.22% among affiliate marketers worldwide in 2016. As we are almost halfway through 2018, email, native ads, social, and mobile media are becoming even more

Email marketing can be as complex or as simple as needed. Understanding the different variables within your campaign; when and where to place offers, how to price, creative requirements, CAN-SPAM requirements, as well as how to track, analyze and optimize is necessary for a successful

It’s May 25, 2018 – GDPR is finally upon us! As consumers, we’ve been bombarded with pop-ups on Facebook, Google, Yahoo! – and have received emails from retailers, news sites, and anyone who collects consumer data. And as marketers, most of us have spent countless

from Evan Weber of Experience Advertising Hey everyone! I hope you had a really nice 2017 and are ready to crush it in 2018 with your affiliate marketing and online marketing projects. The “New Year” brings a whole flood of potential circumstances and issues