For Agencies
HitPath- For Agencies
Demonstrate value to clients with accurate, real-time performance tracking. With unlimited support and the ability to track sales across marketing channels, HitPath helps agencies focus on the most productive strategies to grow client business and relationships.
Multi-Channel Tracking Needs
HitPath provides Agencies with the means to streamline business operations across multiple channels and analyze data effortlessly. Demonstrate value to clients with unmatched performance tracking accuracy and reliability. Manage everything from one place with unlimited support, extensive API capabilities, and comprehensive detailed reporting.
Creative management
HitPath's internal creative wizard provides all the tools and capabilities to distribute any type of creative assets to affiliates - emails, banners, and advanced media formats are all available. Managing creative assets has never been easier! Set creative expiration dates, manage subject lists, even pick and choose what affiliates get which creatives. And with only a few simple clicks, push creatives directly to affiliates.
- Multi Media Creative Library with email, banners, rich media and text
- Creative Packager™
- Ad Rotator
- Hosted Content with click to call integration
- Compliance Documents
System management
Share HitPath with unlimited internal users and control each team member's access. Get a complete overview of your system's performance with an all-in-one customizable reporting dashboard for statistics at a glance. Need more data? Access one of our four APIs to quickly pull info or easily set up integrations with external systems.
- Custom user roles within the software
- Power Execution Language (PXL™) command line tool
- Modular dashboard
- System-wide API
- HitPath Mobile App
Advertiser management
Complete brand protection and compliance management with suppression syndication and fraud prevention tools. Create custom application forms and control what each advertiser sees in their individual HitPath reporting interface. Easily grab universal pixels, manage advertiser information, and view advertiser performance all in one place.
- Compliance and brand protection
- Custom universal pixels
- Suppression data management
- Trusted publisher discovery with CrossPub®, CrossPub Connect® and CrossPub Campaign Accelerator®
Reporting engine
Reporting is paramount in any tracking solution and HitPath offers the most extensive and detailed suite of reporting data available for performance marketers. Global reporting on all traffic that can be broken down into multiple detail level reports and exported in a couple of clicks. Forget pivot charts and vlookup - with our trend report capabilities, access quick performance stats on affiliates and campaigns over a set time range. Device reporting, event reporting, optout reporting and more; HitPath provides all the reporting data needed to make business decisions and optimize traffic.
- Global multi-level real-time reporting
- Device and event-level reporting
- Optout trends reporting
- Trend reporting dashboard
- Custom dashboard reports
- Comprehensive global stats
- Traffic breakdown by affiliates/campaigns/advertisers
- Customize reporting filters
Communication tools
Set up automated updates for affiliates and users so they know exactly when a campaign status changes or a cap has been reached. Easily update affiliates on network news with full featured HTML newsletters that can be templated and sent out individually or to groups. HitPath's built-in inbox messaging system provides a direct line of communication - no more internal emails 'lost' in spam!
- Campaign sales cap alerts
- Affiliate newsletters
- Real-time Pixel Chat™ for support needs
- Direct inbox messaging with affiliates
- Integrated CMS for internal notes on affiliates, campaigns, etc…
Creative management
HitPath's internal creative wizard provides all the tools and capabilities to distribute any type of creative assets to affiliates - emails, banners, and advanced media formats are all available. Managing creative assets has never been easier! Set creative expiration dates, manage subject lists, even pick and choose what affiliates get which creatives. And with only a few simple clicks, push creatives directly to affiliates.
- Multi-media creative library (email, banners, rich media, text)
- Creative Packager ™
- Ad rotation
- Hosted content with Click2Call integration
- Compliance documents
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Affiliate management
Experience complete oversight with access to comprehensive management tools, all starting with HitPath's affiliate application fraud detection. Each affiliate has access to the newly designed white-labeled partner portal for access to all campaign and creative materials with a few clicks of the mouse. Set custom payouts, third party pixels, vanity domains, and unique managers per affiliate. All the above and more with an expansive API for all the data needed to streamline workflow.
- Vanity tracking domains
- Application approval and fraud detection tools
- Extensive affiliate-facing API
- Custom payouts on the account level
- Third party pixel management
