Every July, thousands of people make an annual trek to their favorite summer destination. No, not Florida with its beaches, palm trees, and Mickey Mouse, but New York – concrete jungle where dreams are made of – and home of Affiliate Summit East.
Affiliate Summit is the premier event in the performance marketing industry – from its first days at Baruch College with a couple hundred attendees, Missy Ward’s & Shawn Collins’ brainchild now draws almost 6000 attendees from 70 countries at their semi-annual event.
This year’s Affiliate Summit East takes place July 30 – August 1 at New York’s Marriott Marquis in Times Square. Things start off with a bang Sunday morning with a keynote speech from college Hall-of-Famer and NFL legend Joe Theismann. Sunday afternoon features one of the most popular events of the Summit, the Meet Market – an opportunity to meet with hundreds of companies in one afternoon. Sunday evening closes with the perennial Share-A-Sale “Under the Stars” event at ARENA, a short walk from the Marriott Marquis.
During all three days, Affiliate Summit features top-notch speakers with invaluable content covering all niches and verticals. Monday morning features keynote Larry Kim, founder of WordStream, the world’s leading PPC software company managing approximately 1 billion dollars in annual ad spend for over ten thousand customers worldwide.
They say, “All work and no play makes Jack a dull boy” – well, the Summit is no “Jack”. There is plenty of fun to be had at the world’s largest affiliate marketing event – dozens of happy hours, suite parties, mixers, networking events, and all-out bashes take place during the show. One such event is the Affiliate Ball, known for “bringin’ it back to the old school” with some premier acts over the years – Nelly, Busta Rhymes, Too $hort, Sean Paul, and Snoop Dogg to name a few. Monday night’s event features the one-and-only Ludacris. This Grammy winner is one of the most influential and successful rappers from the Dirty South, and is also a SAG Award-winning actor – so his performance is one not to be missed.
The exhibit hall is open to all attendees on Monday and Tuesday of the show, so make sure to study the exhibit floor plan so you can plan your attack and hit all the companies you want to meet with. Tuesday’s keynote address features JB Glossinger, author of the best-selling The Sacred 6: The Simple Step-by-Step Process for Focusing Your Attention & Recovering Your Dreams. He is a self-described “archaeologist of life,” who has studied human potential, performance, and happiness for over 30 years. He is widely beloved as the Morning Coach, with a daily podcast that has been downloaded 22 million times over the past ten years.
All-in-all, Affiliate Summit is the biggest bang-for-your-buck event in the performance marketing space. Whether you are a publisher, a vendor, a merchant, a network, an agency, an advertiser, a technology provider, or an aspiring marketer, you owe it to yourself to attend Affiliate Summit East in four short weeks. And while you’re there, don’t forget to visit me, Fabi, and Sam at HitPath’s table 619 during the Meet Market on Sunday afternoon. Safe travels!