Blog

Announcing the new Hitpath Partner Portal

Our team is excited to share the new Partner Portal and we are here if you have any questions or concerns! Please do not...

HitPath is back on the road!

HitPath is excited to hit the show circuit again, especially as things are getting back to normal.  Let’s meet to discus...

Promoted Campaigns & Shopify Pixel Integration

Upon logging into the affiliate portal, affiliates can now view a network-wide popup with promoted campaigns!

Meet with HitPath in Las Vegas

Starting next weekend, HitPath will be exhibiting and attending three events in Las Vegas – be sure to catch up with War...

Meet with HitPath in New York City

Over the next week, HitPath will be exhibiting and attending three events in New York City – be sure to catch up with Wa...

Affiliate marketing strategies for success during the holidays

With the holidays fast approaching, now is the time for brands to ensure that their teams are ready for the biggest shop...

Affiliate Summit East 2017

Every July, thousands of people make an annual trek to their favorite summer destination.  No, not Florida with its beac...

Viva Las Vegas! HitPath at Affiliate Summit West 2017

HitPath will be attending Affiliate Summit West 2017 at the Paris Las Vegas, January 15-17, 2017.

New and Improved Real-Time Reporting API!

We here at HitPath know and love data – and we are excited to announce that we have made major updates to our Reporting...

Your stats are just a click away: HitPath’s Google Chrome Extension

Love getting up-to-the-minute insight on campaign performance? Now HitPath makes it easier than ever with our new extens...

FTC Shakeup May Be Welcome News For Online Product Marketers

The president appears to be making good on his promise to cut government regulations, as the Federal Trade Commission is...

HitPath Masters Conference

The conference started off with a fun networking mixer at Fulton Alley, where teams bowled and competed for a dinner at...

Theresa Farmer Guest on Smarter Chaos’ Podcast

Have you ever considered using technology for performance marketing? Were you confused about which one to use? If you ma...

Ten Essential Things Your Cyber Monday Checklist

Whether you started planning for Cyber Monday last year, last month or in the last 4 minutes, don’t worry – we’ve put to...

25 Buzzwords that Should Really go Away

Last week we looked at the Eleven Commandments of Content Marketing. Included in that list, was the advice to ‘Speak Hum...

The Skinny on Content Marketing & 11 Commandments to Live By

One book that I’ve been reading, “Content Rules …” by Ann Handley and C.C. Chapman has received much praise – and has so...

What is HitPath?

If you have ever found yourself at a party trying to answer the “where are you from?”, “where do you live?”, and “what d...

Ever Wondered What a ‘SubID’ Is?

The tricky part of utilizing subIDs is that all platforms, networks, and advertisers tend to have their own way of struc...

Affiliate Summit East 2014 in New York City!

Andrew Davis Excited about the HitPath Masters Conference

Andrew Davis, author of Brandscaping shares his excitement over the HitPath Masters Conference here!

Don’t Get Mad, Get Even.

As my call with the tech support department of my ISP rolled over the one-hour mark last night, and I recounted my issue...

Major Brands Embrace Programmatic How Will Agencies Adapt?

Terms such as ‘programmatic’, ‘self-serve’, and ‘automation’ collectively imply reducing manpower and/or eliminating the...

Day 1 of Canada’s New Anti-Spam Legislation: What You Should Know

Today began the first day of Canada’s new Anti-Spam laws (CASL). While it has been ramping up for a few months, there ha...

Welcome to The Pixel Wire

When I was asked to write an introduction to our new blog, I thought it would take me ten minutes , tops… cut to me, 20...

The State of Data Security A Series on Big Data

“..we are displaying our digital footprint, right down to our exact geographical location..”

Traffic Fraud Crisis Forces Spotlight on Digital Marketing

“… fraudulent bot traffic will cost the global display advertising industry$11.6 billion this yearwhere do we point fing...

Top 5 Trends In Perfomance Marketing For 2013 A HitPath Review and Guide To Integration

In an effort to identify the trends driving Performance Marketing this year, we researched over 30 articles, whitepapers...

Mobile Traffic Optimization: NOT ALL CLICKS ARE CREATED EQUAL!

“If you do not offer your affiliates campaigns that are optimized for mobile users, you simply are not doing your job.”