We've upgraded the affiliate and admin interfaces and added intelligent opt-out list reporting that makes sense, by providing data that will help you make decisions. We've reformatted the suppression file tab under campaigns to reflect the status of a list download when an affiliate is out of compliance. The Opt-Out Report will show you a trend report with important stats on user submitted opt-outs. These can be compared to hits and sales traffic related to a specific campaign or affiliate.

We upgraded our suppression list management tools. Some of the benefits are real time generation of affiliate files. Now clients can get new campaigns with suppression data up and running in a few minutes. Also seeding of suppression lists is now available. Every file downloaded will get a seed email attached to it so you can monitor if your affiliates are using the list in compliance.

When adding new affiliates from the admin portal, there is an option to "Require Terms."  Selecting "Yes" forces the affiliate to agree to the network terms before they're allowed to access any content. It's a one time agreement on the initial login and you as the Network admin can use the "Login As" link freely without being presented with the terms screen.  It only applies to "true" logins.  Try it, you'll like it.

We wanted to bring your attention to a trend that has been developing on the Fraud front. As reported last week by Wired Magazine Online, advertisers can also be a source of Fraud!

Source : http://www.wired.com/threatlevel/2009/10/gawker/

HitPath Network Reputation has been added to the affiliate application moderation screen. With this enhanced feature you will be made aware of how many times an affiliate with similar information has been terminated or denied from other HitPath powered networks.