• What is HitPath?
• Is HitPath the right fit for my company?
• How is HitPath different from the competition?
• What is the advantage of a dedicated solution?
• What is the HitPath pricing structure?
• How easy is it to migrate to HitPath if I have been using another service?
• How quickly will I be up and running once I have signed on with HitPath?
• How Customizable is the HitPath Interface?

What is HitPath?

HitPath is the fastest growing performance marketing and data tracking software in the Industry. It is not just a platform, but a full tracking solution that brings an uncompromising level of accuracy and reliability, within a flexible and scalable hardware architecture. A fanatical dedication to quality customer service, and a feature-rich product that includes custom reporting and administration, easy to use third party pixel and creative asset management consoles are just a few of the benefits that differentiate HitPath from its competitors.
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Is HitPath the right fit for my company?

We are the perfect solution for performance marketing networks. We do not work with Avon, or pyramid structure systems. Our system is geared towards organizing multiple advertisers', bringing their campaigns to a network's publishers and tracking the results.
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How is HitPath different from the competition?

Where do we start?! There is a lot we could say about the competition, giving you comparison charts etc. in the end, the product and customer satisfaction speaks for itself. We stand behind our product and our customer service department 100%. We take ownership of potential customer issues and assign resources to them immediately. There is no 24hr response waiting period. You have a problem we are there to help live on the spot. Take a look at our Feature list and see how benefits like redundant communications paths and highly scalable hardware architecture are only a few of the key elements that help us stand apart.
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What is the advantage of a dedicated solution?

Having a dedicated solution means having a platform that comes as close as you can get to having created it for yourself, but without the hassles of maintaining it. Many custom solutions are often cost prohibitive but with HitPath we provide load balanced hardware, DNS and DDO's attack protection just to name a few feature benefits. We make sure that the latest hardware available is used to build around your software needs. This in turn also allows for a much deeper customization of the User Interface. No templates or confining frameworks. For a full list of our feature sets contact us for a Demo or review our Feature list under solutions.
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What is the HitPath pricing structure?

HitPath is a one price point solution. We do not offer tiered pricing options or introductory package offers. Our pricing is competitive in its offering of a reliable and feature rich platform and besides we feel strongly that all our customers deserve the same level of customer care and accessibility to the full gamut of features right from the start. Every customer is given full attention no matter what their size, with dedicated servers so you never have to be at the mercy of someone else's traffic. Contact us for more information or to schedule a demo.
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How easy is it to migrate to HitPath if I have been using another service?

Migrating to HitPath is easy! Though the many available configurations may seem intimidating at first glance, we have a dedicated team happy to help you load campaigns and creatives while you learn the system. In addition, most of your data can be imported into the system for a near flawless transition.
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How quickly will I be up and running once I have signed on with HitPath?

Generally we have our customers fully running within 7-10 business days after they have submitted their welcome package. We don't believe in a one size fits all solution and custom integrate every client that signs on to HitPath so that the transition is seamless. This includes a brand new install on brand new hardware, quality control checks, and full site integration.
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How Customizable is the HitPath Interface?

The HitPath software consists of two parts, the affiliate/advertiser front end and the network administration back end, both of which are white labeled.

The back end is branded with your corporate logo and includes different layouts to help accommodate screen width which can be configured by the individual user.

The front end is a fully integrated website built to match your site's branding. More than just a header image and footer disclaimer, we can wrap the entire application within a layout identical to your site (though we prefer widths of more than 1024 pixels). While every aspect of the application can be styled, the general functionality is similar for all HitPath Networks.
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• Why does my test click not show up in global sales?
• It looks like my campaign is not tracking what could be wrong?
• Why does the click ID not display in the address bar, after I click on an affiliate link?
• How do I contact Technical support?
• What is the availability of the HitPath support staff?

Why does my test click not show up in global sales?

If you have just run a test by clicking on an affiliate link, you'll be sure to want to see that click being registered in your HitPath admin's reporting area – just to verify that your campaign traffic will track correctly. You know you have created a click because you saw the hit ID appended on to the landing page URL when you clicked through, but you can't find any record of it in Global Sales. There is a simple explanation. The Global Sales report is designed to be a summary that instantaneously displays at-a-glance info on launch. With potentially millions of records to be queried, if this were a real-time report it might take 30 seconds to load! So we prefer to give you an instant answer to your query when you want to see general information about how your campaigns are performing; how many clicks, how many sales and conversion rates etc. That said, any time you click to launch a clicks or sales detail report, you will have access to real-time data. To do so, simply click on the underlined number that interests you in either the clicks or sales column in Global Sales. A “snapshot” report will launch in a pop-up browser window.
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It looks like my campaign is not tracking what could be wrong?

Two of the most common errors with campaign set-up are easily avoided:
First always ensure that you have included the HitPath dynamic parameter in your redirect link, so that the advertiser has access to the unique click identifiers in HitPath – we refer to these as hit IDs. That way he can insert this value into the pixel on the confirmation page when a transaction occurs, and thus report sales back to your HitPath system.

Secondly errors in pixel structure caused - for example by typos - may stop sales being able to be reported by the pixel. Cookie tracking is always enabled as a fall-back, but you should probably verify the campaign ID in the pixel you sent to your advertiser against the true campaign ID in your system, then double-check with him/her to ensure that this pixel has been correctly placed on the offer confirmation page. Additionally it is not unheard of that the “affiliate.tracker” URL inside the pixel does not match the confirmation page in terms of http or https (unsecured vs secure).

For specific details on the above, please contact HitPath support.
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Why does the click ID not display in the address bar, after I click on an affiliate link?

Sometimes you will have correctly ensured that you have included HitPath dynamic parameter in your redirection link that performs the function of redirecting traffic to the offer landing page, but when you run a test click, you don't see the 9 digit hit ID integer appended onto the URL of that landing page. This could be a sign that the offer is brokered and there is a further redirection in the chain before the landing page is reached. If this information is being dropped, please contact the person who is making the campaign available to your network. Most likely they will be able to tell you how they need to receive the hit ID to be able to pass it through to the landing page.
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How do I contact Technical support?

HitPath normal business hours are 8:00 AM Central Time Zone to 6:00 PM Central Time Zone. Please use the contact information listed on our support homepage to reach our team during these hours. If you have an urgent issue that cannot wait until the next business day, you may call the 24/7/365 after-hours support line at 888-723-2069. Not so urgent requests email us here: techsupport. Check our support homepage for a full list of contact and support options.
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What is the availability of the HitPath support staff?

We don't hide behind pointless trouble ticket systems or tech support email systems and we don't clock out at 5pm either. We have a fanatical team of customer service people, at our clients' disposal live 24/7, who are trained to handle anything that may occur with the software. We are available via phone, email or Instant messenger for your convenience.
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• What is Perfomance Marketing?
• How do I get started in Performance Marketing?
• What is Pixel Tracking?
• Am I an advertiser/merchant or an affiliate?

What is Performance Marketing?

Performance Marketing is a no-risk referral-based, revenue-sharing marketing strategy, in which you (a Merchant) pay your Affiliates a commission for referring business to your website.

You do not pay for advertising with their Affiliates - you only pay when a sale, lead, download, subscription or other desired action occurs.

An example:
A webmaster signs up as a new affiliate in your HitPath powered performance marketing network. He gets his affiliate login ID and username and password to be able to log in to the affiliate interface.

He then logs in to his affiliate administration page, and collects some marketing material for his site (including perhaps an email creative, couple of banners of varying sizes, specific links to use on search engine marketing, etc...). He then starts to market using this material.

A visitor opens an email, banner, pop-up, or clicks on a search result link in Google, etc... then clicks through to your website. The visitor decides to purchase the product or sign up for services advertised on the website.

Your HitPath powered performance marketing network then recognizes that the sale was referred by the affiliate, so it credits the affiliate's account with a commission.
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How do I get started in Performance Marketing?

We highly suggest you visit some of the conventions and trade shows that are available in the industry. This will help you get a good understanding of the industry landscape and best practices. They often offer workshops and seminars that will help you get your feet wet. You of course can always stop buy and visit us at one of our booths for a brief demo and to learn how the HitPath software can help you meet your online marketing revenue goals. Take a look at our events listings to see where you will find us in the coming months. Or just sign-up for a demo today!

We recommend visiting www.adtech.com, www.dmconfidential.com, or www.affiliatesummit.com.
Great artcle from Revenue Performance with tips on how best to get started
Wat New Affiliates and Merchants Need to Know
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What is Pixel Tracking?

A pixel is a term used for an object placed on a web page often times used to report to another site/server. In its purest sense, a pixel has a 1x1 dimension allowing interaction to occur without taking focus away from the actual page content.

There are several good descriptions as to how pixel tracking works and best practices. You can find more info on www.dmconfidential.com
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Am I an advertiser/merchant or an affiliate?

With all of the online marketing buzz words being thrown around - it can start to get a little confusing. So, we understand that you may be sitting back thinking, 'Am I an advertiser/merchant or am I an affiliate?'

The Affiliate Marketing encyclopedia, Affilipedia.com, describes the terms merchant and affiliate in the following way:

Advertiser/Merchant is an online business that markets and sells goods or services. Advertisers/Merchants establish affiliate programs as a cost effective method to get consumers to purchase a product, register for a service, fill out a form, or visit a Web site.

Affiliate is a Web site owner that earns a commission for referring clicks, leads, or sales to an Advertiser/Merchant. 'Affiliate' is a group or person officially linked to an organization.

If you have a website on which you sell something or through which you accept leads and you'd like to pay other website owners, bloggers and email list owners for sending you sales or leads - you are an Advertiser/Merchant.

If you have a website, a blog or an email list that you'd like to use to generate interest in specific merchants, products or services and you'd like to earn commissions by sending your contacts to those merchants - you are an affiliate.

If you are still asking yourself whether you're an Advertiser/Merchant or an affiliate, you may actually be both. There are several Advertisers/Merchants that have affiliate programs, receive traffic from affiliates, give affiliates commissions for the transactions they refer AND they themselves refer traffic to other Advertisers/Merchants in return for commissions on the transactions made by those visitors.
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